The Generative Leap: Why Pharma’s Data Strategy Must Pivot from Analysis to Creation
For the past decade, the central challenge for Pharma’s data leaders was integration and analysis: transforming fragmented Real-World Data (RWD) into Real-World Evidence (RWE). That challenge is far from solved, but a new, more powerful force is fundamentally changing the competitive game: Generative AI (GenAI). GenAI is not merely a better analytical tool; it is […]