Company Overview:
A growth-stage technology company operating in the Life Sciences and Commercial Pharma sector. Developed advanced data platforms enabling Life Sciences and Pharma to access, analyze, and activate real-time professional and market insights.
About the Role:
Senior Marketing Executive responsible for shaping and executing the marketing strategy. The Own brand positioning, go-to-market strategy, and audience engagement for a suite of technology and data products. Balance the strategic vision with operational execution, aligning marketing outcomes directly to commercial growth, and integrating multiple marketing disciplines into a cohesive, performance-driven function. Work closely with senior commercial leadership to support direct revenue initiatives, new product introductions, and long-term brand development in a competitive market.
Key Points:
- Define and execute a comprehensive marketing strategy aligned to business growth objectives.
- Lead and develop a globally distributed marketing team spanning multiple functional disciplines, including brand, content, growth, events, communications, and design.
- Demonstrated ability to lead, mentor, and scale teams across multiple geographies and cultures.
- Establish clear positioning and messaging for a diverse and evolving product portfolio, including data-driven and technology-enabled offerings.
- Drive consistent brand narrative across channels, ensuring clarity, differentiation, and credibility with target audiences.
- Evaluate, optimize, and scale marketing processes, tools, and performance metrics to improve efficiency and impact.
- Represent the organization externally through industry engagement, thought leadership, and select public-facing initiatives.